Ambassadors

Ambassadors or "influencers" as they have come to be known, often work to promote emerging and lesser known travel destinations. There are various ways to classify influencers. For instance, when the audience size, that is, the number of followers, is taken into consideration, the ANA (Association of National Advertisers, 2018) identifies four categories:

• Micro-influencers (up to 25,000 followers)
• Macro-influencers: (up to 100,000)
• Mega-influencers (up to 500,000)
• Celebrity (over 500,000)

Ambassadors or "influencers" as they have come to be known, often work to promote emerging and lesser known travel destinations. There are various ways to classify influencers. For instance, when the audience size, that is, the number of followers, is taken into consideration, the ANA (Association of National Advertisers, 2018) identifies four categories:

Ambassadors or "influencers" as they have come to be known, often work to promote emerging and lesser known travel destinations. There are various ways to classify influencers. For instance, when the audience size, that is, the number of followers, is taken into consideration, the ANA (Association of National Advertisers, 2018) identifies four categories:

Using the Book360 API, the team at Kindling trips built a "TravelPod" (their word for an in-app chat facility for travellers who share the same destination dream.